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Growth Strategies Case Study
Case Title:
Deutsche Bank : Aiming Greater Heights
Publication Year : 2006
Authors: Supriyo Bose, Kumar Satyaki Ray
Industry: Banking
Region: Europe
Case Code: GRS0219K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
In 2005, Deutsche Bank, the second largest investment bank in the world by revenue, registered net revenues of 25 billion euros and was able to reach its set target of pre-tax return on average active equity of 25%. Based on the continuous restructuring and cost-cutting initiatives of its CEO, Josef Ackermann, Deutsche Bank was able to bring itself back to profitability. In 2006, it was ranked No. 38 in the BusinessWeek’s rankings for Europe’s top performing companies against a ranking of 126 in 2005.
The case focuses on the various restructuring initiatives of its CEO and its consequences on the business model and profitability.
Pedagogical Objectives:
- To discuss the restructuring initiatives undertaken by Deutsche Bank to restore its profitability
- To understand the changing landscape of the European banking industry after the introduction of Euro
- To understand the optimum mix of business portfolio
- To discuss the business model of Deutsche Bank and its sustainability in the long-run.
Keywords : Deutsche Bank; Growth Strategies Case Study; Josef Ackermann; Banking industry; Restructuring; Cost-cutting; Berliner Bank; Investment banking; Germany; Universal Bank; Asset management
Contents
:
Introduction
Brief History Of Deutsche Bank
Ackermann’s Restructuring Initiatives
Reaping Benefits
Total Credit Exposure Of Deutsche Bank
Deutsche Bank: Timeline
